A software company for ornamental horticulture.
FloraSpark B.V. is part of SparkBI Group. We build the FloraSpark Suite: one platform on which growers and trading companies bring their own auction, growing and sales data together and steer on it every day.
How FloraSpark came about
- The basis
AI built to order
Out of SparkBI we build bespoke AI solutions. That means connecting to the systems a company already uses, building models on their own numbers, and making sure the people on the shop floor actually work with them. That last part is where most data projects run aground, and it is exactly what we steer on.
A bespoke assistant, built out of SparkBI - The sector
A sector with data of its own
Ornamental horticulture turned out to be a trade with a rhythm of its own: day prices that differ per clock, margins counted in cents and data spread across auction, growing and sales systems. Anyone who wants to steer on that does not need yet another reporting tool, but software that knows the rhythm.
The auction clock, where the day price lands - The company
FloraSpark B.V.
Bespoke work solves one question for one company. In ornamental horticulture the questions turned out to repeat, and that calls for a product rather than a project. So FloraSpark became a company of its own within SparkBI Group, with its own people and its own roadmap.
A brand of its own - The product
The FloraSpark Suite
One platform with modules you take separately. You start with the module that pays off most right now and expand when you are ready for the next. Which module gets priority is something we decide together with the companies that use the platform.
The platform
The people behind FloraSpark

Background in Econometrics & Data Science. Responsible for the direction of FloraSpark and the first point of contact for companies in the sector.

Background in Business Administration at VU Amsterdam. Responsible for the platform: the architecture, the modules and the connections underneath.
Rather get acquainted first?
Request a demo or send us a message. We are happy to think along, with no obligations.